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The mind behind the #441 fastest-growing company in America
Featured in Inman, Follow Up Boss, and Super Agents Live.
From startup to an 8-figure valuation in 5 years
This Isn’t Just Another Real Estate Podcast.
Latest Episodes
Compass Buys Anywhere – Why Two Huge Sales Signal the End of Real Estate as We Know It
Bought for Billions: Why Two Huge Sales Signal the End of Real Estate as We Know It The real estate world was shaken by a blockbuster headline recently: Compass, the nation’s largest brokerage, acquired its next-biggest rival, Anywhere. This is the parent company of legacy giants like Coldwell Banker, Sotheby’s International Realty, and Century 21.…
Zillow Gets Sued
Everything you need to know about Zillow getting sued. Grant Clayton, the founder and CEO of 1 Percent Lists, breaks down the recent class-action lawsuit filed against Zillow. He explains that the lawsuit accuses Zillow of anti-competitive practices that ultimately harm homebuyers. Clayton details how Zillow’s “Flex” program, an agent referral system, plays a central…
The retail industry is telling us where the real estate industry is headed.
Want to know where the real estate industry will be in 10 years? The retail industry has gone through disruption that is mirroring what we are seeing in real estate in many ways. Take 10 minutes to listen and comment if you agree or disagree.
Continue Reading The retail industry is telling us where the real estate industry is headed.
The First Ever Real Estate Closing Arguments Episode: Our Story and Our Mission
Welcome to the First Episode of Real Estate Closing Arguments! Hello everyone and welcome to the very first episode of Real Estate Closing Arguments! In this opening episode, our host, Grant Clayton, takes you behind the scenes to share the personal story that started it all. Grant and his wife, Kelly, had a bad experience…
Continue Reading The First Ever Real Estate Closing Arguments Episode: Our Story and Our Mission
What People Say
Meet Your Council
From a frustrated home seller to the CEO of an 8-figure brokerage, Grant didn’t just challenge the system—he built a better one.
Now, he’s bringing that same disruptive, evidence-based approach to the microphone.
Your Weekly Mandate for a Smarter Business
This Podcast is For You if…
- You believe commission should be tied to value, not tradition.
- You’re tired of hearing the same five lead-gen tactics from 2010.
- You want to understand the ‘why’ behind market trends, not just the ‘what’.
- You are a broker-owner, team lead, or serious agent building a resilient, future-proof business.
- You believe that healthy debate, not blind consensus, is how our industry moves forward.
What You Will Get:
- Unfiltered Debate: We tackle the sacred cows of real estate—from commission splits to the role of the MLS.
- Actionable Intelligence: Go beyond headlines to understand the strategic implications of news like the NAR settlement.16
- Proven Models: Learn the economic and operational principles that scaled 1 Percent Lists into a national powerhouse.4
The Mission
The real estate industry is at a crossroads. Seismic shifts from technology, lawsuits, and new economic realities are redrawing the map.
To survive and thrive, you don’t need more motivation—you need better arguments.
You need intelligence. Real Estate Closing Arguments is your weekly briefing from the front lines of the revolution, designed for professionals who lead, innovate, and refuse to become obsolete.
Now, he’s bringing that same disruptive, evidence-based approach to the microphone.
The Final Word: Cut through the noise with a clear, concise, and authoritative verdict on each topic.