About

The case for Grant Clayton.

Grant Clayton’s career in real estate began not with a sale, but with a grievance. As a young couple, he and his wife Kelly faced the high-pressure, low-value proposition of a traditional 6% agent and knew there had to be a better way.

That single transaction became the catalyst for a full-scale industry disruption, sparking a mission to build a real estate model that was fair, efficient, and fundamentally better for everyone involved.

The Disruptor

Grant saw a system that served middlemen, not clients or agents. So he built a new one based on a simple, radical idea: deliver real value by leveraging technology and eliminating waste.

He and Kelly launched 1 Percent Lists, a full-service brokerage that challenged the long-held belief that high cost equals high quality.

They replaced antiquated marketing with cutting-edge digital strategy and passed the savings on to their clients, creating a high-volume business model that was more profitable and more sustainable.

Grant Clayton

The Proof

The model wasn’t just a theory. It became one of America’s fastest-growing companies, landing on the Inc. 5000 list with 1,114% revenue growth and expanding into a national franchise.

With thousands of happy clients saving millions of dollars, the proof wasn’t in the argument; it was in the results.

The Educator

Before he was a CEO, Grant was a teacher and a coach. That drive to educate and empower is the heart of Real Estate Closing Arguments—a platform to share the hard-won lessons and analytical frameworks that fuel his success.

He brings the same rigor to the microphone that he brings to his business, dissecting complex issues to provide the clarity and strategic intelligence that modern real estate professionals need to win.

What People Say

“Grant has single handedly changed the real estate industry”

Dean CacioppoReal Estate Technology Advisor

“The knowledge Grant has about real estate is mind blowing. I have learned so much from him”

Brandon JoyDigital Marketing Manager

“Grant is a disruptor. He challenges the status quo and lacks the “filter” one may expect a franchise owner to have in today’s environment. While this may cause most people to run for fear of seeing themselves clearly, I find it refreshing and am grateful for the change and innovation his demeanor will drive.”

Lauren K. NavarreChief Operating Officer

“While disruptive, Grant intentions are pure, and his goal is clear, high-quality service while preserving his client’s equity.”

Jared MiguezChief Growth Officer