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Welcome to the First Episode of Real Estate Closing Arguments!
Hello everyone and welcome to the very first episode of Real Estate Closing Arguments! In this opening episode, our host, Grant Clayton, takes you behind the scenes to share the personal story that started it all.
Grant and his wife, Kelly, had a bad experience with a real estate agent—a story that, they quickly learned, was all too common. This frustration led them to a radical decision: to challenge the real estate industry’s norms and build a business model that was better for clients, agents, and brokers alike.
In this episode, Grant discusses:
- The personal journey that led him and his wife into the real estate industry.
- How they realized the industry had a widespread problem with client experiences.
- Their bold decision to launch a business with lower fees while still offering a full-service model.
- The surprising backlash from the industry and their choice to double down on their mission.
- The incredible growth of their disruptive company, 1% Lists, which scaled to over 1,000 transactions in just four years and has now expanded nationwide through franchising.
This podcast is born from that same spirit of challenging the status quo. We will discuss hot-button topics without regard to traditional industry morals and norms, and we’ll welcome debates with anyone willing to have them.
We hope you’ll subscribe and join us as a regular listener. We would also potentially love to have you on as a guest!
A big thank you for listening to our very first episode!